A convite de Roberta Melo, assistente de direção do Centro Cultural Helena Portugal, eu e o cineasta Renato Candido de Lima realizamos uma palestra para os jovens sobre “Mulher negra e Mídia”.
O Centro Cultural fica no bairro Jardim Filhos da Terra, no Jaçanã.
Começamos a atividade mostrando e analisando algumas propagandas impressas que traziam representações de mulheres negras. Depois discutimos com os jovens sobre a presença dos estereótipos negros na mídia, principalmente nas novelas e propagandas brasileiras.
Comprovamos o quanto a novela está presente no cotidiano dos jovens e de suas famílias e infelizmente, que a representação dos negros ainda está atrelada a estereótipos racistas. O principal objetivo era despertar o censo crítico dos jovens com relação a imagem que lhes está sendo oferecida pela mídia. Para mim foi um importante momento de troca e interação!
Agradeço à querida amiga Roberta Melo e a Jade, que é coordenadora do CCHP, ambas trabalham arduamente para que as crianças e adolescentes do bairro localizado na periferia de São Paulo tenham acesso a cultura e educação. Parabéns pelo trabalho!
A atividade foi feita em dezembro de 2012.
Ensligh Version:
After the invitation of Roberta Melo, assistant director of the Cultural Center Helena Portugal, filmmaker Renato Candido Lima and I held a lecture to young people about "black woman and Media."
The Cultural Center is located in the District Filhos da Terra, in Jacana.
We started the activity analyzing some ads that bore representations of black women. After that we discussed with young people about the presence of black stereotypes in the media, especially in Brazilian soap operas and advertisements.
We realizes how much the novel is present in the daily lives of young people and their families, and unfortunately, that the representation of blacks is still tied to racist stereotypes. The main goal was to awaken the critical census of the youth about the image that is being offered to them by the media. For me it was an important moment of exchange and interaction!
I thank my dear friend Roberta Melo and Jade, who is coordinator of the CCHP, both work hard for children and adolescents in the neighborhood located on the outskirts of Sao Paulo have access to culture and education. Congratulations for the work!
The activity was made in December 2012.
Ensligh Version:
After the invitation of Roberta Melo, assistant director of the Cultural Center Helena Portugal, filmmaker Renato Candido Lima and I held a lecture to young people about "black woman and Media."
The Cultural Center is located in the District Filhos da Terra, in Jacana.
We started the activity analyzing some ads that bore representations of black women. After that we discussed with young people about the presence of black stereotypes in the media, especially in Brazilian soap operas and advertisements.
We realizes how much the novel is present in the daily lives of young people and their families, and unfortunately, that the representation of blacks is still tied to racist stereotypes. The main goal was to awaken the critical census of the youth about the image that is being offered to them by the media. For me it was an important moment of exchange and interaction!
I thank my dear friend Roberta Melo and Jade, who is coordinator of the CCHP, both work hard for children and adolescents in the neighborhood located on the outskirts of Sao Paulo have access to culture and education. Congratulations for the work!
The activity was made in December 2012.
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| Roberta iniciando a atividade |
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| Renato e Gabriela na apresentação |
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| Anuncio de propaganda da cerveja Devassa! Será que a verdadeira negra é isso mesmo? Qual a relação entre a imagem feita, bebida e prazer representada nessa imagem? Estas e outras questões fazem parte das reflexões propostas pelo nosso trabalho. |
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| Análise de propaganda! |
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| Renato e Gabriela e a turma de jovens |
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| Vista do Centro Cultura - bairro Jardim filhos da Terra |
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| O Centro Cultural que é um espaço muito bonito! |
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| Vista do Centro Cultural - bairro Jardim Filhos da Terra |
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